our 1st month in the world — and what really happened

we’re just over a month into launching tales to the world —
and what a month it’s been.

in our first few weeks, we’ve shipped candles to 14 countries, watched an unbelievable number of people create content with our products, and received reviews so heartfelt we couldn’t have imagined them if we tried. we’ve been on the move constantly too — meeting retailers, shooting campaigns, and developing our next ranges in grasse.

we’re proud of where tales is today. it truly feels like a dream coming to life. and we’re nowhere near done. our obsession is simple: helping people burn the noise — transforming spaces, moments, and moods through scent & design.

very soon, we’ll be releasing the fourth scent in our core collection. this one is my most personal yet: inspired by growing up in scandinavia during the rise of minimalist design culture. it explores the serenity of some of the world’s most calming landscapes — and the clarity that comes from slowing down enough to actually feel them.

and just quietly… our second range is already in the works for early next year. it’s different. it’s bold. and yes — things are about to heat up.

thank you, truly, for every message, every order, every shared photo, and every person who has told a friend about us. it means more than you know.

and if you’re looking for something meaningful to gift the people who mean everything to you — a tales candle might just be the perfect thing.

much love,
peter & the tales team