location / ansouis, provence, france.

creative director / peter gentzel

videographer / james moriarty

talent / lauren adamson. daryl wilson

hair & make-up / claire hameury

the 1st campaign for tales. a completely new brand. how do you manage to communicate everything that tales is about?

you can’t.

but you can capture what matters. the feeling of our scented candles — designed to live in your home and change how you feel in it. creativity. calm. inspiration. scent and design woven into your everyday. burning the noise of the outside world. leaving only flow. only you.

our original place of inspiration, where our products were born, is provence, france. a place where time slows, the light hits differently, and aromas are abundant.

that’s where we shot le creative retreat.

a group of people travelled together. most strangers. those days were magic. scripted scenes, unscripted ones, behind-the-scenes chaos. moments of creativity, community, and connection.

it showed me the strength of people coming together — of diversity, of shared energy. taking an idea that once lived on paper and bringing it to life with others was unforgettable.

and seeing the response on social to the first glimpses we’ve shared has been incredible.

this is where tales begins. the 1st campaign. the 1st collection. launching soon.

thanks for all your support. 

xx
peter