3. And likewise, any mainstream brands that you feel are killing it right now?
Prada
– A balance of classicism and intellectual experimentation. Sharp-shouldered blazers, deconstructed trench coats, and unexpected textures—bold yet effortlessly wearable.
Diesel
– More than just denim. A playground for experimentation—oversized logos, distorted proportions, and a grungy, worn-in effect that feels powerful without being overly trend-driven.
Bottega Veneta – Under Matthieu Blazy, the brand embraces “quiet luxury.” Think ultra-high-quality pieces with understated elegance—leather shirts, woven accessories, and knitwear that melts onto the body.
Acne Studios – A masterclass in intelligent mainstream fashion. Effortlessly cool yet technically sophisticated, with unusual but wearable silhouettes and an ongoing play with textures.
Loewe
– Jonathan Anderson is redefining the art of transformation. Everyday staples morph into avant-garde statements: melted heels, optical-illusion knitwear, and denim that looks painted on—fashion that thrives both on the runway and in real life.
Miu Miu – Back at the top thanks to its seamless blend of femininity and rawness. Mini skirts that feel borrowed, structured coats with a casual slouch, and knitwear that looks perfectly lived-in—it’s relaxed yet
undeniably high-status.
4. How can emerging brands use styling to elevate their visuals without a huge budget?
Location over Set Design:
- Brutalist concrete backdrops for minimalist collections.
- Natural textures (sand, wood, stone) for an eco-conscious or arthouse vibe.
- Vintage cafés and old courtyards for a retro aesthetic.
Detail-Driven Campaigns:
- Macro shots of fabric (stitches, folds, textures).
- Unconventional angles (low shots, reflections).
- Dynamic movement (billowing fabric, candid motion).
Raw & Real:
- Film or phone photography for intimacy and authenticity.
- Real people instead of models—diverse faces, unconventional beauty.
- Unscripted moments—laughter, imperfections, genuine energy.
5. What’s a personal style mistake you see over and over again?
Wearing all the latest trends at once often means losing your identity. Style isn’t about fashion—it’s about who you are.
6. Styling is just another form of storytelling. What’s one overlooked detail that can completely change the narrative of a look?
The Power of Accessories & Beauty
Accessories can completely shift an outfit’s mood—either simplifying or complicating a look. The same goes for hair and makeup. Picture this: a hyper-feminine dress, but with pale, almost ghostly makeup—suddenly, the vibe is eerie rather than light-hearted. It’s all in the details.
7. When you're pulling references for a shoot, where do you always start?
I always start with the mood—capturing the exact vibe is everything.
8. If someone wants a wardrobe that actually lasts, where should they invest first?
A Transformer Wardrobe
Start with your lifestyle, then build from there. Regardless of where you live, investing in quality outerwear—like a trench coat, a leather jacket, or a well-tailored coat—is key to any functional wardrobe.
9. Which city right now is quietly shaping the next big style movement?
For me, it’s Seoul and Copenhagen. Seoul is where traditional Korean aesthetics meet cutting-edge innovation, gaining global attention. Copenhagen, on the other hand, champions sustainability and minimalism with a fresh perspective. Shanghai’s experimental scene and Mexico City’s bold use of color and craftsmanship are also worth watching.
